Vice President, Marketing:
To achieve organizational & sales growth strategy through establishment and execution of innovative business development and marketing strategies in conjunction with Sales and Operations for the Britt Hunt Family of companies. The critical VP of Marketing activities to achieve this are:
Strategy, Vision and Leadership
- Advise the CEO and other members of leadership on marketing best practices.
- In partnership with the leadership team, contribute to the development of TBHC’s strategic goals and objectives.
- Maintain continuous lines of communication, keeping the CEO & leadership team informed of all critical marketing initiatives and issues.
- Ensure that TBHC is adhering to the strategic plan, delivering status reports to the CEO as needed.
- Actively participate in leading industry groups and networking activities to evaluate and determine future changes needed to stay competitive in our market.
Team Development/Leadership
- Oversee, direct, and organize the work of the marketing team.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to excellence.
- Ensure team members receive timely and appropriate training and development.
- Establish and monitor individual performance, develop goals, establish priorities, assign accountabilities, provide coaching and feedback on performance and evaluate results.
- Establish short- and long-range departmental goals, objectives, policies, and operating procedures
- Establish, build and maintain the appropriate marketing infrastructure for the organization’s size, maturity and growth strategy.
Marketing Strategy and Execution
- Responsible for selecting external agencies and resources to execute marketing plan as needed.
§ Oversee the company marketing function, identifying the target customer, aligning marketing messaging and campaigns to appeal to them and build the company’s external brand.
§ Initiate market research studies and analyze results for use in strategy development to address marketplace changes and trends (including market, competitors and market share changes) that directly impact our business.
§ Create and manage marketing programs for demand creation, lead generation and interface with Sales & Operations to determine effectiveness.
§ Partner with all areas of organization to ensure alignment between business operations, strategy and execution.
§ Ensure effective control of marketing results and take corrective action to guarantee achievement of marketing objectives falls within designated budgets and timelines.
§ Develop the annual marketing strategy including the tactics and resources necessary to achieve business objectives related to increased revenue growth.
- Oversee the planning and development of all marketing communications & materials internally and externally including branding, public relations, advertising, participation in industry events, collateral materials, website design and content management. Identify the internal and external resources needed to effectively execute in each of these areas.
§ Establish and maintain relationships with industry influencers and key strategic partners.
§ Oversee new concept marketing efforts including launch, sales analysis, tools and training, competitive analysis and general sales support.
§ Build the brand within and beyond our footprint, enhancing its market value through increased awareness and credibility.
Outcomes:
§ Company achievement of revenue and growth goals.
§ Increased pipeline of viable leads for strategic growth of the current market footprint and revenue.
§ Greater brand recognition within the markets in which we operate.
§ Greater ability to hire top talent through increased awareness of our employer brand and information resources in local job markets.
Requirements:
§ Embraces Values, Vision and Mission - see next page
§ Bachelor Degree required
§ 8+ years marketing experience in a management level role. Experience in comparable industries preferred.
- Prior experience in managing external marketing agencies within a corporate environment required.
- Strong strategic planning and analysis skills in sales, marketing and business competitive strategy.
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- Proven ability to:
- Think strategically and develop effective solutions to complex business challenges
- Plan and manage at both strategic and operational levels and can effectively shift between each as required.
- Develop and implement marketing & sales strategies which consistently met or exceeded goals and objectives.
- Collaborate with key stakeholders internally and externally to create a result driven, team oriented environment.
- Operate and communicate effectively as a member of a cross functional team
- Manage outsourced marketing activities (PR, Website, etc.)
o Interpret and effectively use metrics to improve performance
- Effectively multi-task, prioritize and adjust quickly to changing priorities
o Demonstrated knowledge of and experience with sales and marketing systems
Values:
Integrity, Commitment, Discipline, Unity, Excellence
Vision:
To be the best in sales, service and direct distribution
Mission:
We are a God-centered company driven to be the best in sales, service and direct distribution. We will be the best by relentlessly finding passionate people and making them better, pursuing continuous improvement, and honoring our promise to our customers.
Competencies & Capabilities:
Leadership
- Strategic Agility – Future oriented; has broad knowledge & perspective, sees ahead clearly; can anticipate future consequences and trends accurately; can create competitive and breakthrough strategies and plans
§ Business Acumen – Knows how businesses work; knowledgeable in current and future practices, trends technology and information affecting his/her business and industry; knows the competition; is aware of how strategies and tactics work in the marketplace.
§ Dealing with Ambiguity – Can effectively cope with change; can comfortably handle risk and uncertainty; can decide and act without having total picture.
Team Building
§ Sizing Up People – Good judge of talent; can articulate strengths and weaknesses of those inside & outside the organization; can project what people will do across a variety of situations
- Building Effective Teams – fosters open dialogue; holds people accountable; creates strong morale; sizes up people effectively; hires the best people internally & externally; lets people finish and be responsible for their work; creates a feeling of belonging in the team.
§ Directing Others – Good at establishing clear directions; sets stretching objectives; distributes workload appropriately; lays out work in a well planned manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Self-Development
§ Learning on the Fly – Learns quickly when facing new problems; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; quickly grasps the underlying structure of anything; enjoys the challenge of unfamiliar tasks/projects
§ Self-Development – Personally committed to and actively works to continuously improve; understands that different situations and levels may call for different skills and approaches; works to deploy strengths; works on compensating for weakness and limits.
Customer Service
§ Customer Focus – Acts with the customer in mind; dedicated to meeting the expectations of their customers internally & externally; gets first hand information from their customers and uses it to improve products, services and processes; establishes and maintains effective relationships with customers and gains their trust and respect;
- Negotiating – Can negotiate skillfully in tough situations with internal & external groups; settles differences with a minimum of “noise”; wins concessions without damaging relationships; can be direct and forceful as well as diplomatic
Communications
§ Interpersonal Savvy – Relates well to all kinds of people; builds constructive & effective relationships; can difuse high tension situations comfortably.
§ Composure – Handles stress effectively; cool under pressure; not knocked off balance by the unexpected; doesn’t show frustration easily.
§ Conflict Management – Steps up to conflicts seeing them as opportunities; reads situations quickly; good at focused listening; can hammer out tough agreements and settle disputes equitably; can find common ground and get cooperation with a minimum of noise.
Managing the Job
§ Decision Quality – Makes good decisions based upon a mixture of analysis, wisdom, experience and judgment; most solutions turn out accurately when looked at over time; sought out by others for advice and solutions.
§ Innovation Management – Can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace; good at bringing the creative ideas of others to market; has good judgment about what ideas and suggestions will work; has a sense of how to manage the creative process of others.
Problem Solving and Analysis
§ Problem Solving – sees hidden problems; looks beyond the obvious and doesn’t stop at first answers; is excellent at honest analysis
§ Perspective – Looks to the broadest possible view of an issue/challenge; can think globally; can discuss multiple aspects and impacts of issues and challenges; can easily pose future scenarios.
Focus on Results
§ Drive for Results – Can be counted on to exceed goals successfully; steadfastly pushes self and others for results; easily identifies priorities and marshals the necessary resources to get things done; quickly zeroes in on the critical few and puts the trivial many aside; eliminates roadblocks; creates focus
- Managing & Measuring the Work – Clearly assigns responsibility for tasks/decisions; sets clear objectives & measures; monitors process, progress and results; designs feedback loops into work
